We created a geometric brand mark which was paired with a modern san-serif typeface, icons and illustrations to give the brand a life of its own. Their logo draws inspiration from the Golden Ratio and uses harmonious shapes to represent the systems and relationships between form and structure found in both nature and the built environment. It suggests how Futureground’s solutions help to create beautiful outcomes, finding simplicity in complexity.

The collage style of the illustrations communicates their holistic approach by symbolising collaboration, a work in progress and thought processes. The DIY aesthetic with the addition of sketch work and an earthy colour palette creates a warm and approachable feel which highlights the connections between humans, construction and nature.